More from the IPL front. Bangalore-based mobile firm July Systems has bagged the exclusive rights to the mobile Internet portal M.IPLT20.com, the official site for the third Indian Premier League on the mobile. UTV Group owned Indiagames is the official gaming partner for the Indian Premier League while the Noida based GoBindas Entertainment has landed the Interactive Voice & Video Response (IVVR) rights specifically for the United Arab Emirates region. Readers may remember that vRock Mobile has the worldwide IVR, SMS, MMS and live score rights. GoBindas Like other mobile VAS firms, GoBindas offers ringtones, wallpapers, animations and mobile themes. It also develops mobile applications (for Blackberry, iPhone, Symbian, Windows Mobile, Android and J2ME platforms) and partnered with SMS 2.0 marketing company CellZapp in February. CellZapp has offices in USA and Bangalore. GoBindas has received exclusive IVVR partner of Iplt20.com for the United Arab Emirates (UAE). IVVR is a sort of video call centre, which means in addition to the traditional voice menu, the user will also see the options available. Video ads can also be inserted while the user is put on hold (go to Cosmocom to learn more). Its operator partnerships are: Airtel, Aircel, Idea Cellular, Loop Telecom, RCOM, Vodafone, Tata Indicom, Tata DoCoMo, MTS, Etisalat DB, BSNL, MTNL, Uninor and Datacom. According to a company presentation, GoBindas has a content database of 25,000 songs and 10,000 videos in devotional and regional categories such as Ram Hari Ka Japle and Rangila Shrinath Ji. It also has partnerships with over…
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