It's been a busy, buzzing March for Bangalore based, Sequoia Capital funded July Systems: the company announced a fund raising of $7 million from Intel Capital, alongwith Sequoia Capital and Footprint Ventures, inked a deal with the Indian Premier League for powering their official portal, and brought on board the Wall Street Journal India as a mobile publisher. Speaking with MediaNama, July Systems CEO Rajesh Reddy said that the company expects to do revenues in the "double-digit" millions this year (ED: July Systems operates on a Jan-Dec financial cycle). "This year, we're expecting a 250% growth. But what's more interesting is the foundation of growth. When we took over the NBA, they were averaging one visit and three pageviews per user per month. Today we have over 40 pageviews and 4 transactions per user per month across mobile web and app. That shift happened in the last 12 months. Additionally, there's almost 500% growth in uniques. It isn't not about selling to new customers, but the wave of mobile Internet and the nature of advertising market." July Systems has around 200 people in R&D and operations in Bangalore, and is looking to hire 100 more. One key component, Reddy says, is that the mobile device variations are significant, and they need separate teams running engines for specific platforms. Not A Long Tail Play; Session Based Advertising July Systems powers mobile Internet portals for major media publications in India and the US. "We've got 70% of the major media & sports…
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