ITV has secured UK broadcast rights for the 2010 Indian Premier League T20 cricket tournament to be shown on its digital channel ITV4 for an undisclosed amount.  The channel will broadcast 59 out of the 60 matches, all free-to-air. ITVs live coverage will be free to air on Freeview, Freesat, Sky and Virgin.presented by Matt Smith alongside Bollywood actress and presenter Mandira Bedi, and analyst Simon Hughes.

What’s interesting about this deal is that ITV will also hold online rights for live streaming. In an emailed response to MediaNama’s query on conflict of live streaming rights with YouTube, an ITV spokesperson wrote: “ will have a bespoke section of the site for IPL which will include live simulcasts of the matches. It is my understanding that YouTube’s UK rights will be on a 5 minute delay.” (emphasis, ours)

Like we’ve said previously, the Indian Premier League has been rather creative in carving up its rights, and this is just another indication. So what’s next: selling 5 minute delayed rights, then 10 minute delayed rights, followed by 15 minute delayed rights?

Earlier, it was announced that Singapore based Sigma Ventures and Chennai based DCI Mobile Studios has acquired ‘global mobile smartphone rights’ for 8 years. vROcks Mobile Communication has the global SMS, MMS and IVR rights for the tournament for the period of 5 years.


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