Sliced and diced. The chopping up of the digital rights for the Indian Premier League continues unabated, with the “global mobile smartphone rights” being sold to Singapore based venture capitalist firm Sigma Ventures and DCI Mobile Studios, a division of Chennai based technology company Dot Com Infoway (DCI). At least this time, the rights sold are global. DCI is the parent company of the popular movies portal Galatta.com.
DCI Mobile is an application development company, and the partnership will own the rights to the Official IPL Mobile Application on the Apple iPhone, Blackberry and Android. This will be on a paid subscription basis, and will include in-app advertising. Users will get video clips from IPL matches, replays, highlights, live scores, news and commentary, and images. The press release mentions real-time ball-by-ball video clips, but can there ever be real-time video clips?
As with most other digital rights (including YouTube’s live streaming rights), these have been signed through Global Cricket Ventures, which holds the rights held once-upon-a-time by Live Current Media and Net Link Blue holdings. These rights have been acquired by Sigma and DCI for eight years, but as we’ve seen in the past with IPL, the digital rights do tend to change hands, allegedly because of monetization difficulties.