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Hungama Tries Mobile Apps & Services With Hungama Labs

Update: Hungama appears to have closed the site after we wrote about it. Why the stage fright? In our defense, if we can access the site, we can write about it. Earlier (March 5th): Hungama Digital Entertainment is trialling a service for mobile users called Hungama Labs (Hungamalabs.com). "It is still in the concept stage," said the company spokesperson. When asked when it might be launched, she drew a comparison with Internet giant Google which has a similarly named product Google Labs, saying, "Google Labs never had a launch as such, so we might not." Currently Hungama Labs features just five apps, but since they are around the most popular social networking sites, it makes for a good start: Facebook On SMS, Twitter On SMS, Orkut On SMS, Phone Backup and Group SMS. As an example, Cricket writer Ayaz Memon used Twitter On SMS to tweet (which, incidentally, is how we discovered Hungama Labs) Registration Issues To use them you need to first register with Hungama Labs: unfortunately this is not integrated with the company's music store Hungama.com login so there are no shortcuts. Our attempt to register at Hungama Labs took a total of 50 hours. Yes, 50. The registration form was simple enough, but the one-time four digit code to be sent to the mobile to complete the process arrived after 2 days. Shortly followed by two more pass codes! This happened to two of us, so it's something for Hungama to look into. Usability; Unsubscribe Once you…

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