Hyderabad based animation firm DQ Entertainment will be going public on March 8 with 16,048,011 equity shares of Rs. 10 each. Subscriptions will close on March 10, 2010. The price band and minimum bid lot have not yet been announced; price will be determined by 100 percent book building mechanism. Post issue, promoters DQ Entertainment Mauritus Limited's holding in the company will be reduced to 75 percent from 94.03 percent. Insititutional investor IDFC Investment Advisors Limited's holding will also decrease from 4.64 percent to 3.70 percent. Download: DQ Entertainment's Red Herring Prospectus Funds To Be Used For Scaling Up The company intends to use the Rs 549.58 million from the IPO and pre IPO fund for IP content creation, Rs 392.31 million for development of office premises and production facilities and development of infrastructure and additional facilities at the SEZ Unit in Andhra Pradesh and Rs 129.22 million as investment in subsidiary DQ Entertainment(Ireland) Limited. Challenges Piracy, digital or on the internet is a major hurdle for the company. Content like animation, games can easily be pirated and will bring in less revenue for the company. The company's business is totally based on projects and contracts. DQ Entertainment needs to bring in regular projects for consistent revenue inflow. The company has limited experience in IP content creation, they have only produced Balkand and Ravan and are in the process of completing The Jungle Book, Omkar, Mysteries of Feluda, Toomai - the Elephant Boy. US and European markets are a major…
