Vodafone Essar has launched 'Chhota Comics', allowing users to subscribe to comics from Amar Chitra Katha (ACK), Raj Comics, Diamond Comics, Disney and Liquid comics, among others. Comics on Suppandi, Chacha Chaudhary, Mickey & Donald, Akbar Birbal, Winnie the Pooh, Hanuman & lots more are available. Now comics on mobile aren't new: many years ago, Coruscant Tec had launched them as well, but what is new is perhaps the new-found enthusiasm among telecom operators to launch comics: like Bollywood based mobile games a few years ago. Airtel and Reliance have also recently launched Mobile Comics. So how many people are buying comics voluntarily? The Content & Its Pricing; License or Purchase? According to the release, over 35 titles are made available at a rather high Rs. 2 per comic strip, or a more reasonable Rs. 15 per full length comic. It's unfortunate that the content is valid for a period of 1 year only from the date of purchase: as a consumer, are you licensing the content for a year, or do you think you're buying a mobile comic for perpetuity. In this context, do read this article: I Bought a CD, not a Licensing Agreement. My take: when I buy a comic, I buy to own it. Just because the digital medium allows licensing of digital content, it doesn't mean I signed up to "license" it. Vodafone subscribers can SMS the keyword comic to 111 to receive a WAP push for downloading the comic application from Zero Sum Wireless, or…
