wordpress blog stats
Connect with us

Hi, what are you looking for?

Apalya Gets IPL 3 Global Mobile Live Streaming Rights For 3 Years; Subscription vs Advertising

Update: An interesting question from Kushan Mitra: if one can access YouTube's live streaming on a laptop using a data card, why would they subscribe to the same content via Apalya's paid subscription service in India? Not really ready for convergence, are we? (more on subscription vs advertising models below) Earlier: We knew they were in talks, and now it's official: Apalya Technologies is the latest to get a piece of the pie, acquiring the global mobile live streaming rights for three years. With July Systems, DCI Mobile and vRock also having received mobile rights, many of our readers have inquired about exactly how some of the rights are split. This is what we've ascertained: -- Apalya Technologies: Global mobile live streaming rights for 3 years -- vRock: Official SMS, MMS and IVR partner. We've heard rumors of an SMS competition being a key ingredient of their plans, and PhoneyTunes being their partner. Expect the short code to be flashed on screen multiple times during an over. -- DCI Mobile: SmartPhone application partner, with only clip based video content, and ball by ball updates. -- July Systems: powers the official portal http://m.iplt20.com, with Mobile clips for 2.5G/EDGE, excluding smartphones and only for India. Remember that clips don't really amount to much, since YouTube Mobile will also allow access to clips that are published on the web. And we hope you've seen this weeks Digitoon. Monetization: Subscription vs Advertising For an outside observer like me, the interesting piece here is the battle…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

Bankman-Fried has also been ordered to forfeit $11 billion to repay the aggrieved customers of his crypto-exchange platform FTX.

Amazon

According to UOKiK, Amazon misled users into believing that placing an order or receiving an order confirmation was tantamount to a sales contract, which...

News

The ECI found Shrinate's comments to be in ‘undignified and in bad taste’ and to be prima facie violative of the ‘Model Code of...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ