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Apalya Gets IPL 3 Global Mobile Live Streaming Rights For 3 Years; Subscription vs Advertising

Update: An interesting question from Kushan Mitra: if one can access YouTube's live streaming on a laptop using a data card, why would they subscribe to the same content via Apalya's paid subscription service in India? Not really ready for convergence, are we? (more on subscription vs advertising models below) Earlier: We knew they were in talks, and now it's official: Apalya Technologies is the latest to get a piece of the pie, acquiring the global mobile live streaming rights for three years. With July Systems, DCI Mobile and vRock also having received mobile rights, many of our readers have inquired about exactly how some of the rights are split. This is what we've ascertained: -- Apalya Technologies: Global mobile live streaming rights for 3 years -- vRock: Official SMS, MMS and IVR partner. We've heard rumors of an SMS competition being a key ingredient of their plans, and PhoneyTunes being their partner. Expect the short code to be flashed on screen multiple times during an over. -- DCI Mobile: SmartPhone application partner, with only clip based video content, and ball by ball updates. -- July Systems: powers the official portal http://m.iplt20.com, with Mobile clips for 2.5G/EDGE, excluding smartphones and only for India. Remember that clips don't really amount to much, since YouTube Mobile will also allow access to clips that are published on the web. And we hope you've seen this weeks Digitoon. Monetization: Subscription vs Advertising For an outside observer like me, the interesting piece here is the battle…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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