Update: An interesting question from Kushan Mitra: if one can access YouTube's live streaming on a laptop using a data card, why would they subscribe to the same content via Apalya's paid subscription service in India? Not really ready for convergence, are we? (more on subscription vs advertising models below) Earlier: We knew they were in talks, and now it's official: Apalya Technologies is the latest to get a piece of the pie, acquiring the global mobile live streaming rights for three years. With July Systems, DCI Mobile and vRock also having received mobile rights, many of our readers have inquired about exactly how some of the rights are split. This is what we've ascertained: -- Apalya Technologies: Global mobile live streaming rights for 3 years -- vRock: Official SMS, MMS and IVR partner. We've heard rumors of an SMS competition being a key ingredient of their plans, and PhoneyTunes being their partner. Expect the short code to be flashed on screen multiple times during an over. -- DCI Mobile: SmartPhone application partner, with only clip based video content, and ball by ball updates. -- July Systems: powers the official portal http://m.iplt20.com, with Mobile clips for 2.5G/EDGE, excluding smartphones and only for India. Remember that clips don't really amount to much, since YouTube Mobile will also allow access to clips that are published on the web. And we hope you've seen this weeks Digitoon. Monetization: Subscription vs Advertising For an outside observer like me, the interesting piece here is the battle…
- Why did the Delhi High Court restrict use of Amitabh Bachchan’s image and voice? November 25, 2022
- Why did an Indian exchange, CoinDCX, publish its Proof of Reserves days after releasing its R2L ratio? November 25, 2022
- DPDP Bill, 2022 Has Received Good Response From Stakeholders: MeitY’s Ashwini Vaishnaw November 25, 2022
- Twitter Blocks Tweet of CJ Werleman’s YouTube Show Discussing Police Violence Against Indian Muslims November 25, 2022
- Unique Identification Authority of India (UIDAI) says verify Aadhaar as ID proof using QR November 25, 2022
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