wordpress blog stats
Connect with us

Hi, what are you looking for?

Affle Raises Strategic Investment From Japan’s Itochu Corp; Deployments

Update: Responding to our query, Anuj Kumar, ED (South Asia) at Affle, informs us that all investors, including the Times of India group, continue to stay invested in the company. “This investment from Itochu is for buying new shares, and the investment would be utilized to fund our growth plans in India and beyond.”

Earlier today: Japan’s Itochu Corporation has picked up an undisclosed minority stake in Affle Holdings, a Singapore based holding company for mobile marketing company Affle. Affle claims that this strategic investment from Itochu is at a significant premium to its last round a year ago, when Microsoft had picked up almost 20% stake in Affle. Lets just hope there aren’t areas of conflict between the strategic objectives of Itochu and Microsoft. In all, Affle’s capital stands at $19.18 million. The one piece of the puzzle still missing, is a strategic partnership with a handset manufacturer, which allows Affle to be pre-embedded as the host SMS application.

Affle is best known for its SMS 2.0 product, which replaces the core SMS functionality of a mobile handset, replacing it with a jazzier SMS service, which serves advertisements (using GPRS) after a message has been sent. Affle also has a couponing product called Coufon. At the time of the Microsoft acquisition, Affle had told us that the company was eying acquisitions in mobile Value Added Services in India. Nothing so far, by the looks of it.

Deployments

Affle was first deployed in India with Bharti Airtel, and grew in popularity primarily on the promotion support that Airtel initially provided it with. I don’t think any Indian operator has given this level of support to any other application deployment. Affle’s expansion over the recent year appears to have largely been international – it has operations in five Asian countries including Singapore, India, Indonesia, Thailand and Malaysia. The company claims that 10 mobile operator deployments: including Airtel, Idea Cellular, Reliance Mobile and Tata Docomo in India, AIS (Thailand), Maxis (Malaysia), M1 and Starhub (Singapore) and Telkomsel (Indonesia)

Advertisement. Scroll to continue reading.

Performance

Anuj Kumar, ED (South Asia) for Affle claims that their existing markets have already started turning cash flow positive, and so much of the investment from Itochu will be used for new product development and growing key markets. Frankly, we’re not sure if a 200% growth over the last four quarters augurs well for the company: usually, the higher the percentile growth, the lower the base used for calculation. Still, growth is growth.

Related:

Affle Sells Close To 20% To Microsoft; Valuation Delay; Acquisition Plans
— NDTV Convergence Outsources Mobile Ad Sales To Affle For A Minimum Guarantee For 2 Years
-– SMS 2.0 Integrates Search From Google, MSN, AskLaila And Others; The Opportunity For Affle
Affle Integrates Bookmarking, Calendar Options On SMS2.0

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ