Hyderabad based Ybrant Digital has launched a city-wide search platform called YReach. Though labeled as a "shopping and lifestyle search platform", it can more accurately be called a local search engine for restaurants, shopping destinations, movies and events in a city with additional content such as reviews, interviews, news, recipes etc. The site only features Hyderabad currently, and will add Mumbai, Bangalore, Chennai, Ahmedabad, Kolkata and Pune later. In order to keep up with competition - The City Guide, with whom NDTV Convergence partnered for its subsite, Asklaila and Burpp - YReach needs to update search for other cities as soon as possible. Rather than this hurried launch for one city, Ybrant should have waited and launched it pan-India. What was the hurry? The Site, Searching, Categories Four major categories are highlighted in the site: Food, Travel, Music and Movies. In the Food category there are sub categories of events, recipes, restaurants, seasonal favorites and videos. To search in these categories you have to browse your way through the alphabetically sorted list using the alphabets according to your need or view it in pages, skipping to any page. Yreach definitely has a more colourful and fun look, navigation is easy and simple. However, there are fewer search categories and filters. The site lets users search for various products and services in a city, and claims to cater to the needs of an entire family. The home page has search categories such business services, home-product and services, health services and medicine and…
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