Tata Docomo seems to be on a roll, launching new services, acquiring customers by the millions and making life a tad difficult for other mobile operators. The company has now expanded its services by partnering digital security firm Gemalto to offer SIM based services and apps: mobile banking, mobile chatting, information on demand, wallpapers, games etc. Most telcos offer access to content on what is called the SIM toolkit, which is an applications menu stored on the telco SIM card. In case of Docomo, the service will support Hindi and English and the user will be asked for his preference when activating the service. The service will also remember user preference and choices so that the user gets preferred content as real time updates. According to the company, if a user selects an ongoing cricket series as an option, then he…
