Update: Tanla has now launched (pdf) its Sing inTune application on the iTunes Application Store. The app is based on the inTune engine and is priced at $2.99. It has only 12 tracks, which we think will limit its use, unless Tanla adds more songs. There are hardly any new songs on the list. The users can sing along and judge their performance based on pitch, scale, tempo, expression and note match, and listen to their own recording (the horror!).
The app will then allow users to submit their score to a global leader board and tweet the score to friends and followers. Tanla will host the 100 best scores on the official website www.sing-intune.com. The service will be available very soon on other mobile platforms including Android, Symbian and Java.
InTune uses a voice analysis algorithm for which the company has filed a patent. The algorithm can continuously track, evaluate four parameters of a song: pitch, tempo, expression/modulation and it also conducts an intrinsic note matching. The company claims InTune can track 250 concurrent users, making it suitable for reality show producers to conduct large scale auditions. Tanla is targeting media firms and telcos too with this entertainment or VAS product.
It is also being offered to individuals – wannabe singers and artistes – as a way to test their talent. Singers can use the tool before auditioning for music based TV shows such as Indian Idol or Zee’s Saregamapa. To this end, Tanla has set up a website InTuneStar.com where users can track their performance and evaluate themselves with graphs such as this one.
The platform works on a mobile (it has been launched for the iPhone), through an IVR, online or as a desktop application. The application supports any language or dialect across the world and also works any device that supports voice telephony, the company claims.
3G Video Mail Next Quarter
Tanla’s deal with MTNL Delhi’s 3G service Jadoo to launch a 3G video mail service will finally go live next quarter.
The company commercially launched its enterprise SMS centre for Aircel in Mumbai. In India, Tanla’s products Video Jukebox and CREAT are used by the media and broadcast industry. Some clients are Zoom, National Geographic, Zee TV and regional channels HMTV, iNews, SakshiTV, Studio N and Maha TV. Its voice portal is used by Loop Telecom (BPL) and Reliance Communications. Bulk SMS suppliers One97 and MPower use its service delivery platform.
Other Products’ Performance:
License Manager: The December quarter was the strongest for the company and the company’s business with client Nokia which uses the solution for embedding licenses, grew 40% sequentially and 156% year on year. Nokia apparently has begun to embed multiple licenses in handsets like never before: 177% higher than it did in the previous quarter.
Ovi Maps: Nokia’s decision to free the new version of its Ovi Maps will significantly impact not just its license manager embedding business but also mobile payments as transactions from new handsets will decline.
New Agreements, Clients
The company signed on Carphone Warehouse, which shipped 40,000 devices with ten applications embedded on them in December.
LG and Sony Ericsson were signed on through Accumulate for P-SMS (for preloaded games) and Sony Ericsson MC (a global credit card for preloaded games).
Other partners include ISVs MobileNordic, ModoModo, Screenpeak.
Among the clients Tanla has added in the quarter are: mobile gaming firm Gameloft, transaction services company Zong, Gautrain, Orissa Television, ABN Andhra Jyothi TV, TV5, O-bit Media, Digital Blizzard and Gauteng Tourism.
UK Traction Improves
After suffering three quarters of lowered revenues from the UK due to a change in regulations by by the telecom regulatory authority PayPhonePlus, things are finally looking up for Tanla. It reports an increase in transaction volumes in the December 2009 quarter. Regulations have been implemented, content providers are increasing their investments and availability of new tariffs is helping Tanla attract new customers.
Reasons For Overseas Revenue Dip
According to the company, its overseas revenues suffered in the December quarter due to Rs. 15 million loss from the depreciation of EURO versus the Indian Rupee. This made Tanla’s mobile handset revenues shudder: revenues fell from Rs. 341 million to Rs. 312 million. On the other hand, revenues from mobile operators increased to Rs. 612 million from Rs. 552 million, so consolidated revenues increased by an overall Rs. 28.4 million only in the quarter.
EBITDA from mobile operators increased by Rs. 45.6 million and EBITDA from handset owners increased by Rs. 29.6 million in the quarter.
The company invested Rs. 98.4 million towards development of new products and solutions compared to the Rs. 103. 9 million it spent in the September quarter. The company also took a loan/advance of Rs. 128 million for acquisition of mobile content.