Game on! As expected, news broadcasters are up in arms against the restrictive guidelines instituted by the Indian Premier League, India's city based T20 Cricket tournament. Following a meeting with IPL and SETMAX, the News Broadcasters Association has decided that its members will not offer their viewers any coverage related to the IPL or its proposed matches. The reason: the guidelines that the two entities had agreed upon in 2008 are not being honored by the IPL and SetMax. The IPL had announced new restrictive terms for news broadcasters, websites and magazines earlier this month. In response, the Indian Broadcasters Federation (IBF) had suggested that the Information & Broadcasting Ministry should step in. Only the naive will believe that this is the end of it. Now that both sides have taken a hard positions, and each will now wait for the…
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