NDTV Partners IndiaProperty.com For Yet Another Clone Subsite

NDTV Convergence has launched yet another clone-vertical, this time with Consim Info‘s IndiaProperty.com to power its Property.ndtv.com. Just last month, it had tied up with The City Guide to launch a city search service. There have been a slew of similar partnerships by NDTV for Gifts, Education, Classifieds, Auto, Games among others. Infact, NDTV Social may be the only self developed product by the media firm.

The site looks exactly similar to IndiaProperty.com’s own site, right from the colour scheme to the layout. So more visibility for IndiaProperty.com and an additional feature for NDTV users. NDTV may be attempting to become a one stop shop to find a plethora of services: will it work or will online users prefer to visit the original service provider – in this case IndiaProperty? In any case, it improves online discovery of services.

IndiaProperty is one of Consim Info’s two best performing and profitable portals – the other being BharatMatrimony.com. India Property had 2 lakh listings as of December 2009.

The Site, Comparison With Infoedge’s 99Acres

NDTV Property is a typical real estate search site and has a section where users can list property on the site for free. It covers Delhi NCR, Mumbai, Bangalore, Chennai, Hyderbad, Kerala, Pune, Kolkata, Ahmedabad and Chandigarh.

Competitor 99acres.com, which (as its owner Info Edge claimed) has a 35-40% market share, offers the same service but includes a few more cities namely, Coimbatore, Goa, Jaipur, Kochi and Nagpur.

We feel 99acres.com has a staid look and resembles a typical classifieds site with three columns with subheads and links whereas NDTV Property on the other hand has horizontal segments with clear demarcations which is more user friendly. InfoEdge’s site has a price filter for its property search which NDTV’s site seems to be missing.

The site has a featured upcoming projects section which displays office complexes and centres in various cities. It also has premium builders and premium agents sections where it has a list of builders and a list of real estate agents. There is also a box for ‘allied services’, but looks more like and advertisement from IDBI Bank home loans and Berger Paint.

NDTV Financials

NDTV reported a standalone net loss of Rs 16.6 million and an EBITDA of Rs 98 miilion for the quarter ended December 2009. Net loss of Rs 16.6 million in 90.5 percent lower YoY and 86 percent lover QoQ. Net income for NDTV was reported Rs 849.8 million and expenditure was Rs 821.8 million.

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