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NDTV Partners IndiaProperty.com For Yet Another Clone Subsite

NDTV Convergence has launched yet another clone-vertical, this time with Consim Info's IndiaProperty.com to power its Property.ndtv.com. Just last month, it had tied up with The City Guide to launch a city search service. There have been a slew of similar partnerships by NDTV for Gifts, Education, Classifieds, Auto, Games among others. Infact, NDTV Social may be the only self developed product by the media firm. The site looks exactly similar to IndiaProperty.com's own site, right from the colour scheme to the layout. So more visibility for IndiaProperty.com and an additional feature for NDTV users. NDTV may be attempting to become a one stop shop to find a plethora of services: will it work or will online users prefer to visit the original service provider - in this case IndiaProperty? In any case, it improves online discovery of services. IndiaProperty is one of Consim Info's two best performing and profitable portals - the other being BharatMatrimony.com. India Property had 2 lakh listings as of December 2009. The Site, Comparison With Infoedge's 99Acres NDTV Property is a typical real estate search site and has a section where users can list property on the site for free. It covers Delhi NCR, Mumbai, Bangalore, Chennai, Hyderbad, Kerala, Pune, Kolkata, Ahmedabad and Chandigarh. Competitor 99acres.com, which (as its owner Info Edge claimed) has a 35-40% market share, offers the same service but includes a few more cities namely, Coimbatore, Goa, Jaipur, Kochi and Nagpur. We feel 99acres.com has a staid look and resembles a typical…

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