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Indian Premier League Changes Terms For Digital & TV Coverage

Reruns can become tiresome. Every year, the Indian Premier League, probably the worlds richest T20 Cricket tournament, puts forth restrictions on the usage of content, only to roll them back. In its third year, the IPL has updated the terms for use of content generated by reporters at the tournament, particularly increasing the restrictions placed on websites of news broadcasters, and also on magazines. These guidelines effectively safeguard the commercial interests of those who have partnered with the IPL for television broadcast, the official website, online live streaming and more. Some important terms, conditions and definitions.: For Websites A key point to note here is that a distinction has been made between what News Broadcasters can show on TV, and what they can show online on their websites. The IPL has also defined what it refers to as a "Bona Fide News Media Website": -- by Website, the IPL is referring to an official on-line Website version of a printed newspaper or sport-related magazine, or any other DLF IPL-approved Website; one that that is owned (directly and indirectly), run and managed by an organisation whose primary business solely concerns the provision of news to the public; and -- no material part of that organisation's business involves the sale, distribution or supply of any goods or services other than the provision of news to the public (and associated advertising placed alongside that news). Also, the IPL has taken into account that previously, videos with footage of the tournament were being shown on…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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