wordpress blog stats
Connect with us

Hi, what are you looking for?

Buzz18 Rechristened IBN Movies; Looking Back At The Portal Launching Frenzy

So is this appears to be the end of Buzz18 as a standalone website: the Web18 owned entertainment focused portal which was launched in 2007 is now called IBN Movies, and has been integrated with one of the companys key news portals: IBNLive. Buzz18 was a part of Network18s three year long flurry of launches, when it launched, invested in or acquired (then revamped) EasyMF.com, cricketnext.com, compareindia.com, homeshop18.com, bookmyshow.com, josh18.com, awaaz karobar, IBN Khabar, buzz18.com, poweryourtrade.com, indiwo.com, tech2.com, biztech2.com, indiaearnings.com, storeguru.com, blish.in.com, and eventually the big bet with in.com. Since then, StoreGuru has been integrated with in.com, and eventually replaced entirely with services from Homeshop18; EasyMF has been integrated with MoneyControl, and now Buzz18, which should ideally serve as excellent foil for BookMyShow, is IBN Movies. I wouldn't be surprised if Josh18 and IBN Khabar are eventually merged as well. I had never been in favour of this portal launching frenzy (had said as much two years ago), and believed that the company would find it difficult to scale and market each and every portal; it takes time and focus to adapt portals to consumer needs, and for consumers to make certain portals a habit. But as then as a senior Web18 exec had said in the comments at that time, perhaps this online big media play is beyond my comprehension...

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ