wordpress blog stats
Connect with us

Hi, what are you looking for?

Buzz18 Rechristened IBN Movies; Looking Back At The Portal Launching Frenzy

So is this appears to be the end of Buzz18 as a standalone website: the Web18 owned entertainment focused portal which was launched in 2007 is now called IBN Movies, and has been integrated with one of the companys key news portals: IBNLive.

Buzz18 was a part of Network18s three year long flurry of launches, when it launched, invested in or acquired (then revamped) EasyMF.com, cricketnext.com, compareindia.com, homeshop18.com, bookmyshow.com, josh18.com, awaaz karobar, IBN Khabar, buzz18.com, poweryourtrade.com, indiwo.com, tech2.com, biztech2.com, indiaearnings.com, storeguru.com, blish.in.com, and eventually the big bet with in.com.

Since then, StoreGuru has been integrated with in.com, and eventually replaced entirely with services from Homeshop18; EasyMF has been integrated with MoneyControl, and now Buzz18, which should ideally serve as excellent foil for BookMyShow, is IBN Movies. I wouldn’t be surprised if Josh18 and IBN Khabar are eventually merged as well.

I had never been in favour of this portal launching frenzy (had said as much two years ago), and believed that the company would find it difficult to scale and market each and every portal; it takes time and focus to adapt portals to consumer needs, and for consumers to make certain portals a habit. But as then as a senior Web18 exec had said in the comments at that time, perhaps this online big media play is beyond my comprehension…

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


The Indian government has amended the internet shutdown rules, formally known as the Temporary Suspension of Telecom Services Rules, to restrict the validity of...


Network18’s digital news properties, which includes websites like moneycontrol.com and News18.com, saw a 38% year-over-year growth in terms of revenue, as the company said...


Rajasthan suspended internet in four districts — Dungarpur, Udaipur, Banswara and Pratapgarh — on Saturday after violent protests erupted in Dungarpur district on Thursday...


When Jio announced “truly unlimited” wireline broadband, many naive people — myself among them — were quick to assume that words had meaning, that...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ