With Pranab Mukherjee’s 2010-11 budget speech just 10 days away, Web18 has launched MoneyControl MyTV, a video content site targeting its core constituency of brokers and individual investors. It’s quite a time to launch a video portal: the budget coverage would probably be the biggest money-making opportunity for CNBC-TV18 and MoneyControl in a year, and there can be no greater stress-test for MyTV, or for that matter, windfall for Web18s CDN partner (Akamai, I think). They’ve launched with Cisco as a sponsor. To introduce the service, users accessing MoneyControl.com are being redirected to MyTV.

Along with the live video streaming at MoneyControl MyTV, the site has essential features like live charts for the Sensex and the Nifty, a comment box, tickers for stocks and headlines, most watched videos, news updates segmented as Business, Market Outlook, Stock Advice and World News, and graphical representation of  market cap, and advances and declines. According to the release, MoneyControl also intends to show My TV Specials and on-demand sponsored shows.

As with most Web18 properties, the interface is clean at the time of launch, with just three ad units. We wonder how long before the irritating shoshkele’s and rollovers are introduced.

Integration With MoneyControl, IndiaEarnings?

MoneyControl MyTV doesn’t appear to have been integrated yet with the main properties yet. Videos at MoneyControl and IndiaEarnings are still showcased within the main site, without the MyTV brand, though there is a 30 second pre-roll advertisement for MyTV. Videos have also not been integrated into specific stock pages: Axis Bank, for example. The videos on the stocks watchlist page still redirect to MoneyControl Videos. To be honest, as a user, I don’t want to be redirected every time to MyTV, and would prefer to view the videos within the page or site that I am viewing. I’d also prefer to have access to conference calls (presently at IndiaEarnings) within MoneyControl. So why have multiple properties, instead of one comprehensive page for all content? To create advertising inventory?

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