Economic Times Ties Up With Facebook
The Economic Times and ET Now have tied up with Facebook to let users share discuss the Union Budget for the financial year 2010-11. Something doesn’t quite fit when it comes to the deployment on the budget microsite: there’s a Talk to FM segment which allows users to comment, and has Facebook Connect integrated with it, but the rest of the microsite lacks Facebook connect. Why not integrate Facebook Connect with the entire microsite? Will help drive traffic to ETs budget page.
Like last year, there’s a Facebook integration with live streaming of ET Now’s budget coverage with news feeds and special updates. Users are able to comment and share comments with other users on Facebook. It will be interesting to see if ET Now TV anchors pick up comments from Facebook and highlight them on TV. NDTV has been rather pro-active with its Twitter integration into TV Shows.
NDTV Profit Revamps Site
With the budget around the corner, NDTV Profit has revamped its website into a clean looking, two column one with a dedicated budget page. The budget page has news, opinions, interviews and a wish list, all centered around the budget. At present, they have two interviews of Anil Khandelwal, CFO of Cox & Kings and Prasun Gajri, CIO of HDFC Standard Life.
The wish list section has video interviews of industry executives including Sarvana Kumar Ananthan, CIO at Tata AIG Life, JC Sharma, MD at Sobha Developers and S Giridharan, Chairman & CEO of EdServ among others. The video advertisements are powered Vdopia.
Business Standard too looks to draw more online users to its site with the budget fever setting in. Its new budget page is named “Run up to Budget 2010” and as expected it has regular sections like Budget Expectations and Budget Columns. Users can also access previous budget stories. Other sections include Budget Trivia and Budget Glossary.
India Today also has a budget special subsite and has taken a step further, allowing users to receive Budget updates on their mobile via SMS. Nothing new here again amongst categories: News Glossary, Previous Budgets, Expectations, Surfer Zone and Experts. Surfer Zone is a dedicated section for comments on the budget from readers.
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