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Tata Communications To Acquire BT’s Digital Media Management Platform Mosaic

Tata Communications will take over BT Group Plc(BT)'s proprietary digital media management platform BT Mosaic, according to a notice issued to the BSE. Mosaic belongs to subsidiary British Telecom Group Plc's Media and Broadcasting division. The assets of the transaction stood at  0.5 million pounds as of September 30, 2009. With Mosaic, media companies can manage and monetise their digital content, gain analytics, enable delivery in multiple formats and include third party software. It is targeted at production houses, publishers, content providers and TV channels. Tata Communications' Media and Entertaining Services Its target market was completely local and with this acquisition, the company will step into the global scene. Its existing portfolio of services was: A video over fiber solution for transmitting multimedia content from India to US or other markets. Event Broadcasting Service: To capture ad hoc breaking news and events for long distance coverage. Digital Satellite News Gathering (DSNG) Service: This allowed instant news up-linking for reporters. Broadcasting Services: Here, Tata Communications offered 2 formats - one for delivering digital channels to overseas markets called Multi Channel Per Carrier (MCPC) and Single Channel Per Carrier (SCPC) format for transmission of TV programs studio-to-studio within India. Corporate Communications: Webcasting to communicate to offices in different geographical locations. Network Services: For streaming content using e-cinema or Web TV. Also for managing voice and data traffic, delivering video-on-demand. Mosaic's Clients Previously, Mosaic was completely deployed, managed and supported by BT - with the takeover, BT will still continue to deliver support…

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