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News Digest: AOL-CarWale.com, Tata Docomo, Idea Cellular, ZEEL, Sync2 Networks & More

Digitas Appoints Nandu Narasimhan as National Creative Director

Solution Digitas has appointed Nandu Narasimhan as National Creative Director. Prior to Digitas he was the Executive Creative Director,Saatchi & Saatchi for the Delhi & Bengaluru branches. Narasimhan has also worked with Vyas Gianetti Creative (VGC), Lowe, TBWA, Contract and Grey.

Tata Docomo launches BuddyNet

If you thought tariffs couldn’t get any lower, think again. Tata Docomo has launched BuddyNet, which lowers tariffs for a network of friends to 1 paisa per 6 sec on all local calls and 1 paisa per 2 sec on all STD, at a charge of Rs 7 per week. Tata Docomo is certainly shaking up the market, but is it also throwing caution to the wind? What next?

Idea Cellular To Be Ready With Rs 9500 crore Ahead Of 3G Auction

Idea Cellular is looking to raise nearly Rs 6,000 crore from domestic banks and a little over Rs 3,000 crore through external commercial borrowings (ECB). The fund is being raised keeping in in mind the upcoming 3G auctions. There has been an approval from the company to raise up to Rs 9500 crore from current lenders. (Read more at The Economic Times)

AOL Launches New Site Powered By CarWale.com

AOL has launched an auto site powered by CarWale.com. This appears to be another one of those audience aggregation initiatives from services business, who tie up with portals to get a share of their traffic. NDTV had a similar partnership with CarWale.com, which appears to have expired in January. It was inked in January 2009. NDTVAuto.com isn’t accessible anymore (thanks for the update in the comments).

ZEEL TO Raise Ad Rates For GEC

ZEEL is looking at raising ad rates for its Hindi general entertainment channels by 8-10 percent. Sun TV Network had also recently announced a hike in advertisement rates by 9-33%. (Read more at The Financial Express)

Sync2 Networks Develops Gaming & Advertising Application Platform

Sync2 Networks has developed a platform that will provide a complete and integrated process for developing and distributing gaming and advertising applications. As part of a restructuring program the company will also have new offices in Mumbai. (Read more at CNNMoney.com)

Eros International Media To Raise Rs 350 Crore With IPO

Eros International Media is planning to raise up to Rs 350 crore with a intial public offering. The company has pre-IPO placement for Rs 20 crore. The money from the IPO will be used to acquire and co-produce Indian films, including primarily Hindi language films as well as Tamil and other regional language films. (Read more at News Center)

DQ Entertainment International, is developing an animated tele-movie and television series based on The Mysteries and Feluda written by Satyajit Ray. (Read more at Business Standard)

Walt Disney Co To Launch 3-D Television Network
Walt Disney Co has plans to start 3-D television networks for ESPN and Discovery Communications Inc following the success of Avatar. ESPN 3-D will start in June and broadcast 85 live events. Discovery, Sony Corp. and Imax Corp. announced a joint venture to introduce a 3-D channel in 2011. (Read more at BusinessWeek)

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