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MTS Ties-Up With Utiba For eTop-Up And M-Commerce Platforms

Sistema Shyam Teleservices Ltd (SSTL) which operates CDMA services under the brand MTS has tied up with Singapore-based Utiba for electronic top-ups and m -commerce services. The etop-up is aimed at prepaid users who can avail of flexible recharge denominations and avoid stock out situations. According to the release, Utiba’s platform can also be used to offer mobile based financial services like bill payments and person to person money transfer as well. Utiba's Clients In India; E-Commerce Tie Ups Utiba has powered Airtel's EasyCharge etop-up platform since December 2003 and Airtel also uses Utiba's U:Choose platform under the brand name EasyMusic. Airtel has also tied up with mChek for mobile recharge. Utiba also provides voucher-less top up for 2 out of the four BSNL zones. Utiba's website still shows Hutch as one of their platform buyers. Reliance Communications in November last year had a similar tie-up with Mumbai based Atom Technologies for m-commerce applications. Tata Indicom has tie ups with Obopay, Paymate and mChek for etop-up recharges. Obopay also has a tie-up with Aircel. In March last year Obopay and Yes Bank had announced that they would be launching a mobile payment solution called Pay Anyone soon. One97 Communications later in the year had announced the launch of a payment service called PayTM, which will allow prepaid users to top up their mobile accounts, and also shop directly using their bank accounts or credit cards. Tanla Solutions has signed a 5 year agreement with Nokia, covering licence management, mobile payments and related…

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