Hungama Digital Media has launched ArtistAloud.com, a digital platform for artists that provides access to the consumer to unreleased music for sampling, sharing and purchase. The site showcases and monetizes content from independent artists, who may not have albums with record labels, but want a platform for selling and promoting their music. The content will be promoted on Bsnl.hungama.com (but not Hungama's own digital store Hungama.com?), at iTunes, Amazon, through domestic and international mobile operators, to Tata Sky customers and IPTV providers, in the form of MMC Cards and by bundling content onto handsets. The site also offers mobile ringtones, wallpapers and full song downloads for the mobile at m.ArtistAloud.com. Given the number of talent shows and talented singers in India, and the reticence of labels in India to promote independent artists, this platform has potential for aggregating music; promotion…
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