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Eterno Goes Global, To Enter Mobile Classifieds

In October 2009, Rediff-funded Eterno Infotech, a Bangalore-based mobile company, decided to go global and has since partnered with Bangladesh-based Inforev and Vietnamese VAS provider Mobile Plus for its product NewsHunt. NewsHunt is a mobile application that offers 15 English and regional language newspapers including Dainik Jagran, Dainik Bhaskar, Sakal, Malayala Manorama, Matrubhumi, Dina Malar and Indian Express on the mobile. The application covers a total of 9 Indian languages. Read our coverage of other applications by media companies launched for Nokia's N97 handset: part 1 and part 2. Eterno will also be signing an agreement with a Sinhalese firm soon. Inforev is talking to local Bangladeshi papers to launch Newshunt while Mobile Plus has tied up with 2 papers - Vn Express and Dantri. The launches will happen in a month, Chandrashekhar Sohoni, Founder and Director, Eterno Infotech told MediaNama. He said that the company may have to rebrand NewsHunt before going live globally as readers associate the mobile application with India and not an international product. Classifieds Next [caption id="attachment_12663" align="alignright" width="225" caption="Chandrashekhar Sohoni, Founder/Director, Eterno Infotech at Mobile India 2010. (c) Medianama"][/caption] The company is also planning to enter the regional mobile classifieds space in hand with all its newspaper clients. It will take 2 months to go live but we can expect an early launch next month. "It is a huge task primarily because of computerisation of classified ads," Sohoni said. Eterno won the Entrepreneur’s Product Demo Showcase organised by Mobile India 2010 in Bengaluru recently. iPhone App…

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