Updated with graphs from a company presentation On its way to profitability, Essel Group owned DTH company Dish TV lost momentum and yielded to rising expenditure in the quarter ended December 2009 with net losses soaring 35.8 percent sequentially after shrinking in the previous three quarters - March 09, June 09 and September 09. Losses are still 35 percent lower year on year at Rs. 762.17 million. Details: Release | Financials According to an investor presentation by the company, its EBITDA has fallen sequentially. New Logo & Tag Line In November, Dish TV sold 11% stake to PE firm Apollo Management and raised $100 million for the sole purpose of acquiring new subscribers and driving up its userbase. How? Through advertisements featuring its brand ambassador Shah Rukh Khan, promotions and new marketing tactics such as its new tag line and logo (see above): From "Thoda aur wish karo, Dish karo", the new jingle for the DTH service is now "Ghar Aayi Zindagi" - is it a counter to the series of new ads by arch rival Tata Sky featuring Aamir Khan at home, talking about daily routines? Adds 0.55M Users; Average Subscriber Acquisition Cost Falls The December quarter is generally the busiest for DTH, as well as other consumer electronics companies, as it is the festive (read 'shopping') season. In fact, the reason given by the company on the previous quarter's (September 2009) lowered additions was that it was a "pre-season readiness effort" - a sort of lull before the…
- Samsung and Oppo Want To Work With DigiLocker, Plans For Common Consent Manager Underway February 6, 2023
- Here’s 7 ways to boost India’s gaming industry, as per a govt task force February 6, 2023
- Why was Indian crypto exchange WazirX forced to transfer assets from Binance’s wallet service? February 6, 2023
- No View On Republishing Data Anonymisation Guidelines for Public Consultation: IT Ministry February 6, 2023
- Andhra Pradesh: Gang uses cloned Aadhaar-linked fingerprints to steal money from bank accounts February 6, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...