ADAG group company Reliance BIG Entertainment had not acquired stake in online Cricket streaming company Willow.tv, Rajesh Sawhney, President of Reliance Entertainment confirmed to MediaNama today. He declined to comment any further, particularly on the details of why the deal didn’t go through. According to our sources, there were differences over valuation.

In 2008, Reliance BIG Entertainments plans to spend $60-70 million on the acquisition 0f 75% stake in Willow.tv and the expansion if its business were widely reported. Willow.tv has the America rights for streaming Cricket matches for the Indian Premier League for a period of five years, and has streamed over the past year, events such as ICC World Twenty20, ICC Champions Trophy, Champions League Twenty20, West Indies tour of Australia 2009-10, England tour of South Africa 2009 and the ongoing Pakistan tour of Australia 2009. In the past, Reliance Entertainment company BIGFlix did tie up with Willow.tv for “Ticket to Cricket“.

Our complete coverage of Cricket & Digital Rights in India:

Dec 4th, 2009Global Cricket Ventures Raises $10M From Elephant Capital
Nov 30th, 2009: Online Cricket Piracy Increased With T20 World Cup & IPL; Desi Blogs; Safe Harbor?
Oct 14th, 2009: SMS Game 6UP Back For Champions League T20; Has Anything Changed?
Sep 3rd, 2009: NBCU Ties Up With Ten Sports For Cricket Streaming; Vdopia Ad Sales Partner; Challenge
Aug 31st, 2009: Live Current Media Sells IPL Portal Rights, Cricket.com; Exits Cricket Biz

June 4th, 2009Channel 2 Gets ICC T20 Digital Rights; Cricket Radio With CricInfo, RCOM
May 13th, 2009: Updated: 6Up Game Pulled; If 6UP Is Gambling, Then What About Reverse Auctions?
Apr 17th, 2009: Cellcast Gets IPL Mobile Content Rights For India, Covering SMS, Voice And USSD
Apr 14th, 2009: Zenga Gets IPL Mobile Streaming Rights
Apr 13th, 2009: BCCI & Media Coalition Reach Agreement; Syndication For Editorial Use Allowed
Apr 13th, 2009: IPL Portal Rights Deal Negotiated Down From $49 Million To $20.75 Million
Apr 9th, 2009: IPL 2: Max Media Gets Middle East Online Advertising Rights
Apr 7th, 2009: LCM & NetLinkBlue Yet To Assign IPL Digital Rights To Global Cricket Ventures; BCCI & IPL Payout Details

Feb 18th, 2009: Yahoo Inks 3 Yr Exclusive Content Deal With ICC; How Exclusive Is Exclusive?
Dec 15th, 2008: Champions League T20 Cancelled; Impact On Live Current Media?
Nov 20th, 2008: Cricket Australia Restricts Web Usage Of Content From Aus-NZ Test Series
Nov 20th, 2008: In Dire Straits, Live Current Media Raises $2 Million; No MG for CLT20
Nov 5th, 2008: Live Current Media Negotiates Reduction In BCCI Payouts By $1.25 Million For This Year And Next

Oct 14th, 2008: Global Cricket Ventures Moves Fantasy Cricket Game Out Of Facebook, To Cricket.com
Sep 29th, 2008: BCCI.tv Launched By Global Cricket Ventures, A Live Current Media – NetlinkBlue JV
Sep 8th, 2008: BIG Entertainment Acquires 75% Stake In Willow TV; $60-70 Million Investment; IPL Streaming Rights For Americas;