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Reliance MediaWorks To Set Up JV With In-Three

Reliance ADA Group company MediaWorks (or Adlabs Films)  and US-based In-Three will set up a joint venture studio for conversion of 2D movies into 3D, digital cinema quality ones in India. MediaWorks will provide the infrastructure while In-Three's patented technology Dimensionalization and MediaWorks' subsidiary Lowry Digital's proprietary image processing tools will be utilised for making the 3D titles. It appears that the new studio will focus mainly on Hollywood titles and content from global clients of In-Three and not Indian content. MediaWorks also owns a theatre chain BIG Cinemas which has 500 screens in India, US, Malaysia and Indonesia. In October, another theatre chain owner Pyramid Saimira sold 39.87% stake of its film production subsidiary Pyramid Saimira Productions International to RDB Group and announced that it would produce 28 films and 1,785 hours of TV content for 2010-2011. 3D Stereoscopic Films; In-Three MediaWorks and In-Three will produce 15-25 feature film projects in a year and will begin the first joint project with the company's US subsidiary Lowry Digital will start from early 2010. With this, MediaWorks has extended its expertise into stereoscopic 3D films. Other 3D stereoscopic films are the kinds such as Dreamwork Animation's Monsters vs Aliens, Pixar/Disney's Toy Story and the upcoming Avatar by 20th Century Fox. There is not much information on founders of In-Three, only that it was set up in 1999, it recently completed work on Disney's G-Force and its next project is a Hollywood movie. MediaWorks reported a consolidated net loss of $2.3 million…

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