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News Digest: Yahoo-Airtel, Dish TV, Disney, Zapak, Saffronart

Yahoo Partners With Airtel Digital TV

Yahoo has partnered with Airtel’s DTH service Airtel Digital TV to promote its brand campaign “YOU”. The Electronic Program Guide has been integrated with Yahoo’s new homepage. Users will find message ‘Fill your home page with all the things that make YOU’ when they log onto to the EPG screen. A prompting ‘Red Button’ will take them to a dedicated landing page that elaborates the offerings on Yahoo India’s new home page. This partnership is powered by NetworkPlay and Yahoo’s media agency Mindshare.

Jagdish Patra Resigns From Dish TV

Dish TV has informed the NSE in a filing that Jagdish Patra has resigned as Company Secretary and Compliance Officer of the company. Ranjit Singh has been appointed in lieu of Patra with effect from December 12, 2009.

Disney Launches Tinker Bell and The Lost Treasure On DVD And VCD

Walt Disney Studios Home Entertainment has launched a new film  Tinker Bell and the Lost Treasure on DVD and VCD. The DVD is priced at Rs. 599 while English VCD at Rs. 299 and Hindi VCD at Rs. 99 and a combo pack of Tinker Bell 1 and 2 for Rs 699. Enthusiasts can also log onto the fairies website www.disneyfairies.in. Disney Consumer Products will release a range of products to mark the launch of the movie in India.

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Online Auction Sells Art Worth Rs 20 Crore.

Online auction house Saffronart has sold 78 percent of its lots amounting to Rs 20 crore at its recently concluded Winter Online Auction 2009. Artist Manjit Bawa’s ‘Untitled’ canvas was sold at a record price of Rs 1.7 crore  and M.F. Husain’s ‘Untitled’ at Rs 1.4 crore. This was also the debut of Saffronart’s auction application on the iPhone. The application already runs on Blackberry and Nokia platforms.

Zapak Games Announce Launch Of New Toys In India.

Zapak Games, the merchandising arm of Zapak Digital Entertainment Ltd., has announced the introduction of Zubber and Aquasand, two of the World’s Best toys in India. These will be available across toy stores and large format stores in the country. As a part of their expansion plan Zapak Games is bringing new and innovative toy products to India.

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