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NDTV Ties-Up With The City Guide

(By Diwaskar Chettri & Nikhil Pahwa) For a while, we were under the impression that NDTV Convergence had developed the newly launched NDTV - The City Guide portal, but apparently not: the portal, which provides city specific information to users, is just another one of NDTVs tie-ups, like previous tie-ups for gifts, education, classifieds, auto, games, among others. And we thought NDTV Convergence had turned a corner and started doing their own products after NDTV Social. Alas, it was not to be. The City Guide is a web portal that lets users search their city for products and services and their location. Users can search under categories including Night Life, Arts & Entertainment and Events across 12 cities which include all the four metros and other major cities such as Bangalore, Pune, Jaipur among others. Services & Info The city search covers Hospitals, ATMs (by bank), outlet locater (by brands) for beauty parlours, cafes, gyms, multiplexes, restaurants and stores. Search results are fairly accurate and accompanied by maps powered by Google. The site also lists upcoming events, weather reports, movie reviews. In the Scoops page of the website there are light humoured articles on Relationships, Beauty & Fitness, Events, Shopping, Travel, Food & Wine, Night Life, Live-in-Style and Voices. These are written by 10 'scribblers' listed on the site. It is not sure whether they are users or content writers for the site. Users also have the option to add their business to the site using the listings tab under…

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