Rediff.com, a leading Indian portal, has launched an audio streaming service called Rediff SongBuzz. SongBuzz allows consumers to search for and play music (via streaming) online. There's a social component as well, wherein users can discover which songs are being listened to through "WorldStream". On my 512kbps connection, the sound quality was excellent, there was no buffering, and the switch between songs was seamless. The concept appears to be similar to songza.fm. A Rediff spokesperson said that the service is currently in testing phase, and declined to comment further. We'll update when we have more inputs. (P.s.: thanks for the anonymous tip) Online music streaming appears to have caught on, with Web18 (on their portal In.com) launching music streaming, and companies like Guruji.com providing access to music content via their search engine. Both, according to industry sources, have seen significant traction. Guruji, a Sequoia Capital funded search engine has recently claimed to be number one in "Music Search" leadership in this genre, allowing users to search for music on sites like songs.pk and musicplug.in. Web18 and Rediff have licensed content. Content & Interface Content: At present, the amount of content available on Rediff SongBuzz appears to be limited: couldn't find more than a few songs for Led Zeppelin or Green Day. It's rather disappointing to search for song after song, and not find any, but since the service is currently being tested, the catalog might be limited. We would suggest that Rediff eventually include song suggestions in results, whether based on user preferences…
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