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RCOM Partners Mobile Social Community Moko.mobi; Why The Delay?

mokologoAfter bringing Babajob.com onto its R-World mobile value added services portal, telco Reliance Communications (RCOM) has now added Moko.mobi, a mobile social community, Business Line reports. Though the service may have been launched now, the tie up between RCOM and Moko was sealed on June 18, 2009 – a delay of four whole months.

Missed Opportunity

Moko.mobi is the flagship community owned by a Sydney-based firm with its namesake. It is an application that allows mobile users to chat with each other and share files using the mobile Internet, but can also be accessed online. It is much like Migg33, which was used by the Delhi Daredevils to create a Cricket FanZone where mobile users could discuss the IPL and chat as well as receive content in the form of ball-by-ball commentary and news updates.

The RCOM-Moko alliance was also linked with cricket – according to a company communique, since Moko.mobi was selected by the ICC to be the official mobile community, RCOM had tied up with it for the express purpose of hosting a dedicated section on the ICC T-20. So what caused the delay and why was RCOM unable to launch it in time to leverage its exclusive mobile rights for the ICC T-20? For more details on IPL Digital Rights, read this.

RCOM had a definite first mover advantage which it failed to take and Moko signed an agreement with Airtel soon after: however the Airtel launch has not happened yet. The Airtel deployment of Moko will follow other carrier launches in USA, Brazil, India, Malaysia and UK; and is scheduled to be completed by the end of this year. In fact, Moko’s first Indian telco tie-up was Idea Cellular, in March 2009, which -again – has not been launched.

Revenue Share

In the case of the Airtel agreement, the telco will offer its users a subscription based model and price it as a premium VAS. Moko will receive a share of this revenue. The first revenue from this alliance will be generated in the first quarter (Jan-Feb-Mar) of 2010 (calendar year).

More About Moko

Last year, Moko.mobi (then called Loop Mobile Ltd – not to be confused with the telco Loop Mobile/ ex-BPL Mobile) arrived in India through a joint venture with Radical SoftNet. Radical was a subsidiary of a company called Telemart Communications, which was the exclusive distributor of Samsung handsets. The plan was to customise it for the Indian market, but for some reason there has been no further announcements on this front.


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-All stories of RCOM

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