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News Digest:Google, Joost, Sun TV, Telstra, 3G, WatchIndia, NeGP, Kindle & More

Google With New Ad Formats & New Google Search On Mobile For Movies

Google has been testing new ad formats focussed on specific information making ads on the search site more relevant and useful. These new ad formats have already been launched in the US. Ads will now  include details from maps, such as driving directions, images of items with prices and more links for saving time. For movie searches, the ads will have accompanying video trailer of the movie.

Google has also announced the launch of its new Google Search results for movies. This new search lets users see the new movie listings page which includes buttons to play trailers right from the phone, ratings and categories, movie posters, upcoming showtimes, and a  list of the nearest theaters and their distances from the user.

Video Portal Joost Acquired By Adconian

Online video portal Joost was launched in 2009 with $45 million in funding from Sequoia Capital, Index Ventures, Viacom, CBS and Chinese tycoon Li Ka-shingwhich. Tyler Moebius, CEO,  Adconian told contentSutra that Adconion’s main aim in acquiring the video firm was to offer its web player to brand marketing client. It only makes sense for Adconian to acquire a video portal as its business is mass distribution of ads and branded entertainment. (Read more at paidContent:UK)
Ads On Sun TV To Cost from 9 to 33 percent More

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Sun TV Network Ltd has announced that it will raise ad rates on all its Tamil channels by 9 to 33 percent with effect from 1 January 2010. It has also raised ad rates and broadcast fee across all of the company’s Tamil channels.

Telstra Looking To Re-Enter India

Telstra, is looking to re-enter India as ISP, NLD (national long distance) and ILD (international long distance)player. The company has already applied to the FIPB for the purpose. Telstra might also be interested in the BWA auction that is scheduled after the 3G Auction in January. (Read more at DNA)

Shantonu Aditya To Resign As CEO, Bloomberg UTV

Shantonu Aditya, is resigning as CEO of Bloomberg UTV and contentSutra reports that this is his last week in the company. Aditya had joined UTV Broadcasting as executive director in April 2007 where he headed Bindass, Bindass Movies, UTV Movies and World Movies and when Arun Anant quit as the CEO of UTVi, he doubled as the CEO of the business news channel too. In September M.K. Anand was hired as CEO of UTV Broadcasting to oversee the four channels in and Aditya continued with Bloomberg UTV only. Before UTV, Aditya was CEO of Sahara One Media and Entertainment Ltd.

WatchIndia Brings Four Marathi TV Channels To The Web

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WatchIndia has expanded with more Marathi TV channels. Zee Marathi, ETV Marathi, Zee 24 Taas and Saam TV are the additional Marathi channels. (Read more at Earth Times)

Tata Communications Ties-Up with Middle East Telcos

Tata Communications has tied up with, Bahrain Internet Exchange in the Kingdom of Bahrain,  Nawras of Oman, Quatar Telecom of Quatar, Mobily of the Kingdom of Saudi Arabia and Etisalat of the UAE to construct a new cable system into the Gulf to connect the region to all major business hubs and city centres of the world via Tata’s Global Network.

National e-Governance Plan

The Government has released the status of the State Wide Area Network status. According to the figure SWAN has already been implemented in Haryana, Himachal Pradesh, Punjab, Tamil Nadu, Chandigarh, Delhi and Tripura. By December it is expected that it will be implemented in other 19 states and by June the all India implementation to be finished. The SWAN is the backbone of the National e-Governance Plan.

Defence To Get Fibre Optic Network For 25 Mhz 3G Spectrum

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DoT has approved a proposal to build an optical fibre cable network costing Rs. 9000 crore for the defence forces in lieu of which the Defence will be vacating 25 Mhz 3G spectrum for the upcoming auction. The Cabinet on December 3rd will decide on the grant for the purpose. (Read more at Business Line)

Ignitee Is Essar Steel’s Online Agency

Essar Steel Ltd has appointed Ignitee Digital Solutions Pvt ltd, as their online agency. Ignitee will develop Essar Steel Hypermart’s website which will update customers on commodity prices and loyalty program online.

Snapfish Tie-Up With BabyCenter

HP’s Snapfish, has announced a partnerships with Johnson & Johnson’s BabyCenter to launch a co branded photo center to offer free prints and photo gifts to members of BabyCenter.

Pay Per Second Goes International

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Airtel has announced pay per second plan on its virtual calling card service ‘Airtel CallHome‘ for users in the US that call India. The $6.99 plan has an administrative fee of $0.49 and lets users call India for 0.03 cents per second. The plan has a validity of 30 days.

Improved Kindle: Battery Life Up 85 percent

Amazon has annnounced that it has improved the battery life of the Kindle and also added a PDF reader. The company claims that battery life has been improved by 85 percent meaning battery will last seven days with wireless on. (Read more at ZDNet)

More Control For Founders In Facebook Inc

Facebook Inc.,  similar to what  Google had done, has established a dual-class stock structure that will increase the voting power of founder and CEO Mark Zuckerberg and other existing shareholders if they hold onto their shares during an IPO. (Read more at WSJ)

Dropbox Raises $7.2 Million

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Dropbox has raised $7.2 million in Series A investment which includes $1.2 million debt from Sequoia Capital and interest now converted to equity as part of the investment. Sequoia Capital led the round with participation from Accel Partners. (Read more at Gigaom)

Hulu Traffic Up 47 percent

Due to the fall TV season and ABC shows such as ‘Lost’ and ‘Desperate Housewives’, Hulu’s site traffic has increased almost 47 percent in October as compared to the previous month. According to comScore Video Metrix, unique visitors were up nearly 10% and minutes per viewer were also up from 92 minutes to 123 minutes. (Read more at Ad Age)

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