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NDTV Launches NDTVSocial; NDTVSME With IndiaMART & HP

NDTV has launched NDTV Social, a community around its news anchors and shows, WATBlog has reported. You can use either profile (or your Google account) to join NDTV Social but your comment can not be shared directly as an update on social sites. The Info page for anchors is limited to the shows they host. The features are starkly similar to Facebook - with a wall, status message, posts, links, photos, videos and even a small blue thumbs up for a "Like". Followers of the anchors are called "Friends" - and you can also befriend a show, apparently. And already the feedback is pouring in - the text boxes are too small - take a look at this status message by Gadget Guru anchor Rajiv Makhni - the sentence runs into 4 unique "status message"s, and since you see the latest first, the flow does not come across.  The lack of a time stamp is also very obvious. NDTV Social may also have a live chat interface that has not yet been launched. Nikhil adds: For a channel that has been, of late, been open and "social" enough to integrate almost-live moderated twitter responses to news in case of some shows (for example: The Big Fight and The Buck Stops Here), I find NDTV Social's focus on only its anchors and TV shows inward-looking and narcissistic. The product looks great with links, videos, status messages, making NDTV anchors more accessible by enabling status updates and comments, but I doubt if this elaborate collection of fanpages will…

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