Mig33, a social network adapted to mobile phones, claims to have become popular amongst the youth in India after its tie ups with operators Bharti Airtel, Idea Cellular and Aircel, and their recent partnerships with IPL teams. The company allows users to enter and participate in chat room discussions, upload photos, call or SMS friends through its interface. Though its largest markets are Indonesia and South Africa, Steven Goh, CEO of Mig33, told MediaNama that plans for the upcoming year have a focus on India with the revival of its Hindi version. The company claims that thousands of Indian users join Mig33 every day and India is now one of their highest growth markets; they claim a global user base of 25 million users. Mig33 launched Hindi and Bengali user interfaces alongside Russian and Simplified Chinese in March this year, but will now be relaunching the language packs for the community in an attempt to attract more Indian users. New services and games adapted to Indian languages such as Bengali and Marathi are also in the pipeline. "A case in point would be the game Russian Roulette, which will be modified to appeal to Hindi and Bengali speaking users," said Goh. "A dozen games and more will be modified similarly, added Mei Lin Ng, co-founder of Mig33. Mobile Internet Usage In India; The Facebook Effect Readers need to keep in mind that for accessing sites like Mig33, users require a GPRS connection, and the number of subscribers using GPRS in the country puts a…
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