wordpress blog stats
Connect with us

Hi, what are you looking for?

Mauj Mobile Partners Mobixell For Mob Advertising

maujmobi1Even as industry insiders themselves say that monetization of mobile advertising is yet to take off in India, Google’s buy of AdMob has served as a shot in the arm for the domain. At the same time, there is almost unanimous acknowledgement of the growth of data services on mobile. In anticipation of a shift in the trend People Group owned VAS company Mauj Mobile has partnered with Mobixell, a USA-based mobile advertising firm. Mobixell’s Ad-It advertising solution will be used to insert ads into WAP portals, SMSs, ring-back-tones, missed-calls-alerts as well as in-game and ad-funded content.

People Group also owns online properties Shaadi.com and Makaan.com. Mauj currently has partnerships with operators BSNL, Idea Cellular and Bharti Airtel for mobile inventory management and sales. Its clientele includes advertisers for brands such as Cadbury, Colgate, Nokia, Lee, Johnson & Johnson.

Ad-It, Honing In On India

The Ad-It solution serves real-time advertisements based on targeted contextual, behavioural, demographic or location-based criteria. Ad-It solution is based on four modules: Media Market Place, Ad serving, Control Layer, and Delivery channels. Targeted advertising for content and VAS firms is in demand with India adding 16.6 million mobile connections making a total of 488.40 million users as of October.

The hike in SMS interconnect usage prices by two telcos may have dealt a blow to the popular push SMS industry but the barrage of mobile based services launching in the country has not stopped. Mobile-only social networks such as Mig33, Mytopia, Cellufun and Moko.mobi are also honing in on India and broadcasters such as Channel V and Star TV India are making plans to monetise mobile TV applications with branding and ads. Though mobile games are popular, brands are yet to take to in-game advertising, as Kreeda Games’ CEO Quentin Staes Polet earlier told Medianama. We can expect to see more such partnerships going forward.


Google To Buy AdMob For $750M; The Display Play; In India
Push SMS Caught In Interconnect Charges Flux; Impact On Costs, Marketing
VDOPIA Raises $4M From Nexus Venture Partners; Indian Video Ad Trends
NetworkPlay Signs On Airtel For CPM Advertising On DTH; Eyes Mobile, Video
mKhoj Now InMobi; Expands To Europe After South Africa

Advertisement. Scroll to continue reading.

Written By


MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.


Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.


Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.


The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.


For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ