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Indiatimes To Launch Music Store; Oneclick; New Design Is Live

Indiatimes, the online portal from BCCL owned Times Internet Ltd, has received something of a makeover, tweeted @neerajarora. The changes aren't particularly drastic (new / old). Two key elements stood out for me: Spin A Track: Halfway down the new homepage is the real eyecatching addition: a jukebox. The service, which works, but showcases limited songs, apparently hasn't fully launched. There is more to Indiatimes' plans than just streaming: the promise of "India's largest music store", and a buy button next to a song. Wonder why someone will buy a song online when they can either stream it, or just download it from one of the many sites illegally providing music online. However, there is clear synergy here with the mobile service Indiatimes 58888. 2009 has been the year of digital music launches in India, with Hungama and Nokia launching music stores, In.com and Guruji's music streaming/access initiatives gathering momentum, and Rediff also launching SongBuzz. OneClick: not a very evident addition to the site (I couldn't find it in the previous design), but key topics, probably using tags, are being showcased separately. The OneClick page provides context to news, with related news from the groups websites, timeline and frequency of coverage, related updates from Twitter and an integration of the map with news, connections between newsmakers. Perhaps the OneClick pages should have been highlighted better on the homepage. .. I just stumbled upon it, and it's almost as if it was hidden away. OneClick is also something which NDTV Social should look to incorporate. What…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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