wordpress blog stats
Connect with us

Hi, what are you looking for?

HomeShop18 Raises $23.5M From GS Home Shopping, Network18

gsshop-homeshop18GS Home Shopping, South Korea’s largest home shopping retailer, has entered the Indian market with a strategic investment of $18.5 million in Indian peer HomeShop18. Homeshop18 parent company Network18 will also invest $5 million in the venture. The investment from and the strategic tie-up with GS Shopping is expected to help HomeShop18 counter the emerging threat from the still-being-piloted STAR CJ Network India, a 50:50 joint venture between News Corp owned STAR India and another Korean company, CJ Home Shopping. GS Shopping has been eying the Indian home shopping market since 2007. When we had contacted Network18 CEO Haresh Chawla earlier today, he had declined to confirm or deny the development.

GS Home Shopping will hold 15% equity stake in Homeshop18, while Network18 will remain a majority shareholder with 51% stake on a fully diluted basis. Homeshop18 is something of an out-performer in the Network18 group of companies. For the quarter ended September 2009, it reported revenues from commissions of Rs. 108.38 million, doubling year on year, with gross sales have crossed Rs. 450 million in the quarter ending September 2009.

Preparing For STAR CJ Competition

With the launch of the STAR CJ network on the horizon, Homeshop18 has recently upped its distribution: previously it was primarily available on cable channels, but just two days ago, it accoIt appears that the Network18 company, which has primarily been available on cable channels so far, has announced a partnership with DTH networks Dish TV, Airtel Digital TV and Videocon’s d2H services. It has now launched as a 24 hour channel, and claims a logistics footprint of nearly 2750 cities.

For STAR-CJ, CJ Home Shopping is expected to bring to the table products and tie-ups with brands, and much the same is expected for Homeshop18 from GS Shopping. GS Home Shopping will also help Homeshop18 in sourcing, merchandising, broadcasting and logistics, apart from Homeshop18 employees being trained in Korea.


Advertisement. Scroll to continue reading.

— Sep09: Network18 Net Loss At Rs. 833.63M; HS18 Sales Cross Rs.450M; IBN18

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ