"EUR 20-22 million this financial year, EUR 65 million next year and EUR 125 million in FY 2012 in this specific vertical" is what Amit Gupta, Director (Finance) at Tanla estimated the projected revenue from the companys mobile payments segment in a conference call about the deal the Hyderabad headquartered BSE listed mobile VAS company has inked with Nokia, primarily for Nokia Maps. Current EBITDA margins are 35%,which the company expects to maintain. On being asked by MediaNama about when the rollout would begin for the S40 platform, Ovi Store and Music Store and when one can see an impact on revenues, Vesa Kirsi, VP(Sales), Tanla Oy said that the current rollout is for Nokia Maps, but this gives them an opportunity to deploy for other Nokia products and services as well. The impact on the revenue is expected only in the 1st half of next year. The deal with Nokia is non-exclusive. For Tanla, in the first quarter, the revenues from this sector were around EUR 5 million. At present of the three revenue streams, set up and monthly charge fee equals EUR 200,000 per month, DRM equals EUR 500,000 per month, and bill payment service transactions equal EUR 1 million per month of which 10 percent is the revenue generated. Tanla expects to start this project with a team of 40, but ramp it up to 100 in the next six months. Agreement Details It is a five year agreement which can be extended one year at a time. Tanla has…
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