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Sep09 Call: Part 1: Google Mobile Searches Up 30% QoQ; Search UI Changes, Ad Trends, Place Pages

"There's uncertainty about pace of recovery, but the worst is behind us. We have the business confidence to invest now. Chrome, Android and mobile are huge opportunities ahead of us. The investment in innovation is core to our growth. We made 120 search quality improvements in Q3. Many of our advertisers would like to find more ways of advetising with Google, and we'd like to give them that," Eric Schmidt, Google CEO, in conference call in which company executives talked improving advertising trends, growth and investment in display advertising, and most interestingly, Google's outlook on mobile. Part 1 of notes from the conference call: Search Advertising Trends -- Auto is by far the most well-performing vertical in the U.S. for the third quarter. This is primarily due to the government's Cash for Clunkers program. The U.S. auto vertical is still poised for growth, and there has been year-on-year growth in the UK for the auto segment. -- Travel, Finance Etc: On travel we have seen trades a bit later than usual, and there is customer caution. There's a back to school effect in case of Retail. Finance continues to be a tough vertical, but there are pockets like insurance which are robust. -- Larger advertisers were faster to cut when the recession began, and stronger and faster to rebound now. In the last quarter, the larger advertisers came back. -- There are now over 1 million AdSense Publishers -- Some UI changes helped advertising: For the search results pages on wide screens, we changed…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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