Sab Kanaujia, VP (Digital Product Strategy & Development) at NBC Universal has put in his papers, reports PaidContent, adding that Kanaujia’s move is part of the decentralization of digital at NBCU. Kanaujia was at NBCU for three years, and was involved with their investment in NDTV Ltd. Kanaujia had spent quite a lot of time in India for NBCU, working with NDTV Convergence, particularly for the relaunch of He was also responsible for the launch of NBCU Digital Solutions in India, for providing publishers with scalable digital solutions, the first of which was the launch of as a Cricket live-streaming destination. Kanaujia writes that he hasn’t decided about his next move yet, but “It’d be an entrepreneurial opportunity in all likelihood.”

About his stint at NBCU, Kanaujia writes on his blog: “Looking back, I’d say that we did move the needle in the digital direction over the past three years. I’d admit, the ride was not always a smooth one, and I did have my share of frustration working within a big media firm and introducing change. Change is hard, especially when the future is uncertain, and you’re fighting to counter the fear that the new direction will cannibalize existing, more profitable, business models.”

We’ve sent an email to Kanaujia, requesting inputs on who will take over the India operations for NBCU Digital Solutions.


Interview With Sab Kanaujia
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