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Sab Kanaujia, VP (Digital) at NBCU, Resigns

Sab Kanaujia, VP (Digital Product Strategy & Development) at NBC Universal has put in his papers, reports PaidContent, adding that Kanaujia’s move is part of the decentralization of digital at NBCU. Kanaujia was at NBCU for three years, and was involved with their investment in NDTV Ltd. Kanaujia had spent quite a lot of time in India for NBCU, working with NDTV Convergence, particularly for the relaunch of NDTV.com. He was also responsible for the launch of NBCU Digital Solutions in India, for providing publishers with scalable digital solutions, the first of which was the launch of TenSports.com as a Cricket live-streaming destination. Kanaujia writes that he hasn’t decided about his next move yet, but “It’d be an entrepreneurial opportunity in all likelihood.”

About his stint at NBCU, Kanaujia writes on his blog: “Looking back, I’d say that we did move the needle in the digital direction over the past three years. I’d admit, the ride was not always a smooth one, and I did have my share of frustration working within a big media firm and introducing change. Change is hard, especially when the future is uncertain, and you’re fighting to counter the fear that the new direction will cannibalize existing, more profitable, business models.”

We’ve sent an email to Kanaujia, requesting inputs on who will take over the India operations for NBCU Digital Solutions.


Interview With Sab Kanaujia
— NBCU Ties Up With Ten Sports For Cricket Streaming; Vdopia Ad Sales Partner; Challenge

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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