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Part 2: Star TV’s Gurtej Sandhu On Video Advertising, Partnerships, His Role

The ongoing restructuring at Star Group, the subsidiary of Murdoch's NewsCorp, has extended Star India into the financial services domain and heightened its importance as it becomes directly under the control of the London headquarters. "We are looking at significant expansion now and will be much more aggressive and focused on the digital front," Gurtej Sandhu, SVP (Digital & IT), STAR India told Medianama. In Part 2 of this interview, he discusses operational strategy, commercials going online, his changing role at Star India and lessons learnt. Part 1 is here. What is your role at Star? I handle both IT and the digital and wireless teams. The digital and wireless division is about 30-people strong. I am most passionate about the digital stuff and that's where I will always be in relation to my job. Our challenge is that we…

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