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News Digest: Shine, Aircel, Murthy, Zee, Vavasi, Sistema, SatNav, Mindtree & More

Shine.com crosses 3 million candidates In less than 2 years since launch Shine.com a part of Firefly eVentures, HT Media group has crossed the 3 million candidate mark. Shine claims to be number four, and is eying the number three spot (with Naukri and Monster at the first two). Interestingly, Shine plans to launch a new advertising campaign. (Release) Nikhil adds: more relevant than total number of candidates, is the number of revenue modifications, which give an insight into repeat usage. Given Shine's advertising spends, surely the company would have had signups...but there's no indication of whether those who signed up return or not. More spends on an advertising campaign? HT Media will have to explain their spends to shareholders at some point in time. Aircel: Pay Per Second Aircel has launched  its pay per second tariff plan in Andhra Pradesh. In this plan users will be cahrged 1paise per second both on local and STD calls. The company is calling this the 'Hungama-offer' (Release) Nikhil adds: We're now beyond a point where a per second billing is a customer acquisition strategy - I think it's more of a retention policy. But all this excitement around per second billing is rather amusing. Remember that Tata Indicom had launched the same a few years ago, and it had little impact. Infosys Chairman Murthy Sells 800,000 Shares; To Start VC Fund Infosys Technologies chairman and chief mentor N.R. Narayana Murthy sold one-fourth of his holding in the company, to set up a…

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