Quentin Staes Polet, Co Founder & CEO, Kreeda Games India, believes India is ready for microtransactions. Kreeda was launched in 2006 and received $2.5 million in funding from IDG Ventures India and SoftBank China in 2007. It launched India's first MMOG (massively multi-player online game) Dance Mela. However, Kreeda made the decision to begin signing outsourcing contracts last year end and now performs conceptualisation, development and programming of games as well as designing online marketing campaigns and advergames, according to GamingXpress. So is the company out of the game development scene? Polet told MediaNama that they're still working on their publishing business, and are releasing a game soon. "Since there is not enough population and spend, we are engaging in services to grow the business and get good revenue. For us, after all, that's the game," said Polet. On Dance Mela & Challenges Dance Mela, when it first launched, caught the fancy of many because it offered an interesting combination of Bollywood and dancing. We asked Polet for his key learnings from the Dance Mela experience in Indiaand the candid response was, "Learnings were very expensive, I can't share them. That's giving you everything the investor paid for." So we thought we'd take a look at what we perceive as the challenges that Dance Mela may have faced: -- Low number of broadband users: We have 7 million broadband users and 14 million Internet users in all (inclusive of dial-up users) - too small a base for an MMOG. -- Wrong Delivery: Users…
