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India Mobile Handsets Sales Up 6.7%, Many New Vendors: IDC India

IDC India reports that the sale of mobile handsets in India grew 6.7%,from 94.6 million to 101 million units in 12 months ending June 2009. In terms of units shipped Nokia had the largest share of 56.8% followed by Samsung with 7.7% share and LG third with a share of 5.4% in the 12 month period ending June, 2009. For the April-June quarter, Nokia retained the top spot with a market share of 55.9% in terms of units shipped, followed by Samsung with 7.65%. During the quarter, 700,000 in April-June quarter.


New Vendors & Crowded Market

Deepak Kumar, AVP (Research), IDC India also points out that the market is getting crowded, in the lower and mid-market segments. MediaNama readers should note that Nokia had warned last year about a potential decline in its marketshare, particularly due to a price war at the lower end of the market. MediaNama readers should note that Nokia had warned last year about a potential decline in its marketshare, particularly due to a price war at the lower end of the market.

There are now 26 emerging mobile handset vendors in the India, contributing 6.3% of shipments during the twelve-month period ended June 2009. During the twelve-month period ending June 2008, there were only 11 emerging vendors contributing 1.2% of overall shipments

According to IDC, the new vendors are both offering entry level handsets and feature-rich (dual SIM card, full QWERTY keyboard, IM enabled) mobile handsets at attractive price points.

Nikhil Pahwa adds:

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Feature rich, lower priced handsets are key to an evolving telecom consumer base: as the prices go down and features improve, more and more people will buy handsets and discover new features. More cameras mean more content is created, the mobile Internet access allows many the access to new functionality. What we need now, is more India-specific better apps on the handsets, to enable access to more services. The device manufacturers are key for the app economy – lest you forget.


— IDC India: Q2 2009 PC Sales Up 5.2%; Netbooks Double
Quarterly Indian Telecom Report For June 2009: TRAI
— Q1 India Telecom Data: 44.87M Wireless Added, ARPUs Tank, 13.09M DTH Connections
— Q2-09: Nokia Ships 500k N97s In June; Expects Flat Q3; Reports QoQ Growth; NAVTEQ

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