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India Mobile Handsets Sales Up 6.7%, Many New Vendors: IDC India

IDC India reports that the sale of mobile handsets in India grew 6.7%,from 94.6 million to 101 million units in 12 months ending June 2009. In terms of units shipped Nokia had the largest share of 56.8% followed by Samsung with 7.7% share and LG third with a share of 5.4% in the 12 month period ending June, 2009. For the April-June quarter, Nokia retained the top spot with a market share of 55.9% in terms of units shipped, followed by Samsung with 7.65%. During the quarter, 700,000 in April-June quarter. New Vendors & Crowded Market Deepak Kumar, AVP (Research), IDC India also points out that the market is getting crowded, in the lower and mid-market segments. MediaNama readers should note that Nokia had warned last year about a potential decline in its marketshare, particularly due to a price war at the lower end of the market. MediaNama readers should note that Nokia had warned last year about a potential decline in its marketshare, particularly due to a price war at the lower end of the market. There are now 26 emerging mobile handset vendors in the India, contributing 6.3% of shipments during the twelve-month period ended June 2009. During the twelve-month period ending June 2008, there were only 11 emerging vendors contributing 1.2% of overall shipments According to IDC, the new vendors are both offering entry level handsets and feature-rich (dual SIM card, full QWERTY keyboard, IM enabled) mobile handsets at attractive price points. Nikhil Pahwa adds: Feature rich, lower priced handsets are key to an evolving…

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