Last week, Apalya Technologies announced the raising of $3 million from two investors: IDG Ventures India and Qualcomm Ventures. Apalya is a Hyderabad based company started by Vamshi Reddy and Shive Bayyapunedi, which aggregates, optimizes and streams video content for mobile. Apalya has deployments with various telecom operators, and competes with the likes of Aksh Optifibre (MTNL deployment), ROK Entertainment (plans), Zenga TV (IPL Rights), among others. Speaking to MediaNama, Apalya CEO Vamshi Reddy declined to comment on how much stake Apalya had diluted. The Mumbai Angels, from whom Apalya had previously raised an angel investment, remain vested. Reddy spoke to MediaNama about where they intend to invest the money that they have raised, readiness for mobile video on 3G, revenue models and whether the money that they have raised is for survival or growth: Where do you plan to deploy the $3 million that you have raised? We have established ourselves as the leader in the mobile video delivery platform space, primarily with our mobile video delivery system, the relationships we have built and deployments we have done with almost all the mobile operators. However, that was more on the 2.5 EDGE networks. We wanted to raise money so that for 3G deployment. We have already rolled out with MTNL and BSNL, but have to put infrastructure in place. We also have to upgrade ourselves from a capability stand point for delivering from an interactivity and personalisation standpoint. We are also going to spend on building up a team,…
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