Restructuring continues at UTV – the New Media subsidiary and sister company Indiagames now have a single sales team. The joint sales team will pitch games and mobile entertainment content as a bundle to operators. The 5 existing sales employees from New Media have joined the new sales team, which will report into Indiagames.
Samir Bangara, COO, Indiagames told Medianama, “The sales teams have been synergised across the two companies. We will offer a single face to operators for similar pieces of content, while New Media will continue its licensing partnerships for content and new product development.”
Last month, UTV downsized its staff in subsidiary IT Nation (which owns TechTree, Channeltimes, CXOToday and Enterpriser.in) and announced teams would be made horizontal. UTV New Media reported a loss of Rs. 7.77 million in FY09. This leg up by its sister company will help it recover.
Leveraging Indiagames’ Carrier Partnerships
Indiagames has a larger breadth of partnerships with operators and carriers including BSNL, Airtel, YOU Telecom, MTNL and Tata Indicom for which it has also created gaming subsites. These partnerships will now be leveraged to push UTV@Play, its repository of music and video content.
But can Indiagames take this responsibility? It should be focusing on building its library of games and partner ecosystem. Rival gaming firm Zapak by Reliance ADAG has been on a rampage of partnerships with media and social networking firms off late.
True Games Sets Up New Studio
Another subsidiary of UTV Software Communications, the California-based True Games Interactive, has established a gaming studio at Austin, Texas and is preparing to launch an online game called Mytheon, Business Wire reports.
T.N.Prabhu Moves To Renewable Energy
Meanwhile, we see that T.N.Prabhu, ex-CEO of UTV New Media has shifted to the renewable energy sector, in what may come as a surprise to peers. According to his Linkedin profile, he has joined Vayugrid, a renewable energy company based out of Michigan, US with centres in Pune and Bangalore. It looks at the value chain in renewable energy, from agriculture to processing and downstream as well as micro-financing the supply chain.
Ex-CTO Lincoln Gada’s mobile data services start up is still in the silent mode but may be called ThinkWalnut.