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Unitech Wireless Rebrands As Uninor; Operational Hubs, Challenges

New telco Unitech Wireless has been renamed Uninor following the collaboration between Norwegian telecommunications giant Telenor and realty firm Unitech Ltd. Telenor's subsidiaries also have different brands - Digi in Malaysia, dtac in Thailand, Grameenphone in Bangladesh, Promonte in Montenegro. The company does not have a website up as yet though it booked the domains Uninor.in as well as Uninor.co.in on September 11, 2009. It missed out on uninor.com, which is up for sale according to a notice on that site. Telenor, which claims to be the 6th largest telco in the world, currently owns 67% stake in Uninor. Uninor's attempts to increase FDI to 74% have been deferred by the government. The telco will roll out its services by the end of 2009. Uninor expects below-average ARPU in the first few years and is targeting 8% pan-Indian market share by 2018; EBITDA break even is expected in three years. Low-Cost Operational Model, Hubs & Management Uninor is adopting an economical growth strategy to gain long term capex efficiency by gradually building its network, sharing infrastructure (towers), obtaining GSM equipment at competitive costs and resorting, as other telcos have, to full-scale IT services outsourcing. It has outsourced its entire IT services to Wipro and is in a tower sharing arrangement with Wireless TT Info Service Ltd, the Tata-Quippo joint venture. This move has led to 75% capex saving per site compared to if the company had set out putting up its own towers. Uninor has also secured inter-circle roaming agreements  and is now in the…

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