wordpress blog stats
Connect with us

Hi, what are you looking for?

TRAI Simplifies Caller Tunes Subscription Norms In India; Fails To Address Content Downloads

The Telecom Regulatory Authority of India (TRAI) has issued a directive simplifying subscription to mobile content services, overriding its earlier directive which made in necessary for telecom operators to charge for services only on receiving the explicit consent of customers, in the form of a dual confirmation. The notification is applicable to subscription services bought either via Out Bound Dialers (OBD) and Hello Tunes or Caller Ring Back Tones (CRBT). The TRAI had earlier mandated that customers need only be billed if they provide their consent to subscription of services by either calling a particular number, sending an SMS, or in writing, fax or email. Remember that Caller Tunes/CRBT are a key means of monetization of music in India, with struggling physical music sales, and one of the largest contributors to telecom operator VAS revenue. According to the new directive, 1. In case of Out Bound Dialers, the following steps need to be followed: Step 1: A pre-recorded call is made by service provider informing the customer about the value added service and the charges. Step 2: The caller tunes are played and the customer is told through automated announcements to press relevant key(s) other than keys ‘*’(star) and ‘9’, to select his choice of the song Step 3: The charges for the selected service is again announced and the customer is told to reconfirm subscription to the value added service by pressing ‘*’ (Star) key followed by ‘9’ key Step 4: The subscription is confirmed through announcement Step 5:…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ