The Telecom Regulatory Authority of India (TRAI) has issued a directive simplifying subscription to mobile content services, overriding its earlier directive which made in necessary for telecom operators to charge for services only on receiving the explicit consent of customers, in the form of a dual confirmation. The notification is applicable to subscription services bought either via Out Bound Dialers (OBD) and Hello Tunes or Caller Ring Back Tones (CRBT). The TRAI had earlier mandated that customers need only be billed if they provide their consent to subscription of services by either calling a particular number, sending an SMS, or in writing, fax or email. Remember that Caller Tunes/CRBT are a key means of monetization of music in India, with struggling physical music sales, and one of the largest contributors to telecom operator VAS revenue. According to the new directive, 1. In case of Out Bound Dialers, the following steps need to be followed: Step 1: A pre-recorded call is made by service provider informing the customer about the value added service and the charges. Step 2: The caller tunes are played and the customer is told through automated announcements to press relevant key(s) other than keys ‘*’(star) and ‘9’, to select his choice of the song Step 3: The charges for the selected service is again announced and the customer is told to reconfirm subscription to the value added service by pressing ‘*’ (Star) key followed by ‘9’ key Step 4: The subscription is confirmed through announcement Step 5:…
- Microsoft Teams Premium to incorporate ChatGPT: 4 key take aways February 3, 2023
- Update: Supreme Court Asks Indian Govt to Produce Records Issued To ‘Block’ BBC Documentary February 3, 2023
- RTI: Nearly 5,000 URLs blocked under Section 69A in the first 10 months of 2022 February 3, 2023
- Budget 2023: Lower budget allocation for Smart Cities Mission this fiscal year February 3, 2023
- India’s largest retailer Reliance Retail to start accepting payments in digital rupee (e₹) February 3, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...