Speaking at a Guru session at TiE Con Delhi 2009, Reliance Entertainment President Rajesh Sawhney said that for the film Rock On, 50% of the revenue came from Mobile. Of the remaining, 30% came from broadcast (radio and television), 15.5% came from performing acts, and only 10-15 % came from physical CDs. Excerpts from Sawhney's talk: On BIGFlix "We're focusing on future ready, broadband centric, youth centric business models. We bet on 3 things - the first is Online and Mobile Gaming. The second business (BigFlix) is around the theme of video, which operates in 10 cities. One dimension is movie rental, second is broadband consumption of video. To my surprise, almost 15-20% of our business is coming from our broadband business (video streaming), which I was expecting by 2012. We're getting decent broadband support." On BIGAdda "Last bet was on social networking - BigAdda, which has scaled up, but facing advertising pressures. While it has consumption, it's still struggling to sell itself meaningfully." On User Generated Content & Creating Content For Internet & Mobile Responding to a question on user generated content: "I do not envisage UGC to undermine the viabiltiy and potency of a large movie project, like the one created by Spielberg. The challenge is of creating a multiplier effect on content. If you're talking about creating content only for the web...you have to understand the viability of the medium and the reach. A lot of companies are focusing on mobile content, because people are beginning to use mobile for…
- RBI increases UPI and recurring transaction limits for certain categories December 8, 2023
- The Quantum Hub discusses concerns on age verification and children’s data processing under India’s data protection law December 8, 2023
- India’s central bank to set up cloud facility for financial sector December 8, 2023
- Navigating the Complexities of Open Source AI: Insights from Carnegie India Summit December 8, 2023
- Supreme Court Dismisses Plea by Foundation for Media Professionals on Internet Shutdowns December 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...