wordpress blog stats
Connect with us

Hi, what are you looking for?

#TiECon Delhi 2009: Rajesh Sawhney On Media & Digital Businesses, BigFlix & BigAdda

Speaking at a Guru session at TiE Con Delhi 2009, Reliance Entertainment President Rajesh Sawhney said that for the film Rock On, 50%  of the revenue came from Mobile. Of the remaining, 30% came from broadcast (radio and television), 15.5% came from performing acts, and only 10-15 % came from physical CDs. Excerpts from Sawhney's talk: On BIGFlix "We're focusing on future ready, broadband centric, youth centric business models. We bet on 3 things - the first is Online and Mobile Gaming. The second business (BigFlix) is around the theme of video, which operates in 10 cities. One dimension is movie rental, second is broadband consumption of video. To my surprise, almost 15-20% of our business is coming from our broadband business (video streaming), which I was expecting by 2012. We're getting decent broadband support." On BIGAdda "Last bet was on social networking - BigAdda, which has scaled up, but facing advertising pressures. While it has consumption, it's still struggling to sell itself meaningfully." On User Generated Content & Creating Content For Internet & Mobile Responding to a question on user generated content:  "I do not envisage UGC to undermine the viabiltiy and potency of a large movie project, like the one created by Spielberg. The challenge is of creating a multiplier effect on content. If you're talking about creating content only for the web...you have to understand the viability of the medium and the reach. A lot of companies are focusing on mobile content, because people are beginning to use mobile for…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ