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Star TV Launches Star One, Star Vijay On Mobile TV; New Mob TV App; WAP Site Soon

Update: The company today clarified that Star India has launched two channels on partner Apalya's Mobile TV application while its own mobile TV application is not yet live. Star India seems to have jumped the gun when it announced two more of its channels - Star One (Hindi) and Star Vijay (Tamil) are available on mobile TV. Star is simultaneously working on bringing Star Player, its online video streaming portal, onto the mobile in the form of an application. This is still undergoing trials and will be live in a few weeks. Apalya Adds More Operators As Partners Apalya (MiMobiTV) already offers Star News, Star Majha and Star Ananda on mobile television. It powered mobile TV for a select bunch of operators: Aircel in Tamil Nadu, Vodafone, MTNL (Delhi), Idea Cellular as Idea TV, BSNL's 3G Network and Tata Indicom. With this launch, it has added more operators - Airtel, Vodafone, Reliance Communications and BSNL's existing 2G network. Apalya offers more than 60 channels in all. It recently partnered with UTV New Media to launch UTV@Play on mobile. Access & Pricing The mobile TV application by Apalya is not generic across operators - it is called Idea TV, MYTV for BSNL, VodafoneTV etc. Pricing and access also vary according to operator. Users are not charged for GPRS usage on mobile TV. There are 3 different packages on Airtel Mobile TV: Plan 1 -all channels for 1 week - Rs. 40 Plan 2 -one channel for 1 week - Rs. 15,…

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